Amway Nutrilite
EditorialSocial systemsStorytellingExplainer design
Where beauty content sells a feeling, wellness content has to earn trust. The voice here is more rational: heritage, farms, evidence and benefits, explained calmly.
I treated the ninety year history of the brand as an editorial timeline, then carried the same green, documentary tone into everyday habit content.
- Designed a heritage timeline carousel from archive photography
- Built a green editorial system for farm and sourcing stories
- Produced explainer content on supplements and daily habits
- Kept one typographic and colour system across launches
Carousels
Stories
