Amway Artistry and g&h

Beauty content is judged on precision. Air, rhythm, hierarchy, and a product that looks exactly like itself.

These are stories and carousels built for the phone: one idea per screen, ingredients and benefits legible at thumb distance, and a calm surface that a global brand can sign off without a fight.

• Designed story and carousel systems for product launches
• Set the layout rules: one message per screen, consistent type and spacing
• Adapted a global brand book to local campaigns and seasonal launches
• Built explainer layouts for ingredients, benefits and usage