AVK is from my home city, so this one carries something personal. Confectionery has an honest job: make someone want it inside the first second, before they have read a word.
Everything is built around appetite and clarity. The product is the hero, the movement is short, and the colour does the shouting.
- Modelled and animated packs and products in 3D
- Built short loops tuned for a fast scrolling feed
- Produced static key visuals and seasonal product posts
- Kept pack legibility intact at small sizes and in motion
Visuals
