Prosto Nashe

After the brand changed its name, its feed had to explain who it now was. I shaped the visual code from the earliest posts: the three blue stripes, the blue and white palette, packaging cues, and a warm domestic tone that reads as Ukrainian without costume.

Two years is too long for a set of nice posts. It needed rules other people could follow: how a recipe card is built, how a holiday is treated, how a new product enters the feed without breaking it.

• Built the visual code: stripes, palette, packaging cues, photography direction
• Wrote seasonal mini guidelines for Easter, winter, Kolodiy and the lactose free launch
• Designed carousels, stories, reels and AI assisted visuals inside one system
• Kept the product recognisable while the feed changed with the season